The Alcohol Think Again Alcohol Education Campaign is a partnership project between the Injury Control Council WA (ICCWA) and the Drug and Alcohol Office (DAO). The campaign is a long-term strategy aimed at reducing risky alcohol use through changing the acceptability of drunkenness within the community and creating safer drinking environments.
The Alcohol Think Again campaign was first launched in February 2008. The campaign complements ongoing activities to address alcohol-related problems in areas of the State including:
- Development of community alcohol management plans;
- School alcohol education programs;
- Responsible service of alcohol training;
- Liquor licensing actions made possible by the new Liquor Control Act;
- Alcohol control initiatives undertaken by local government authorities;
- Increased liquor licensing enforcement activity by Police; and
- Enhanced alcohol treatment services.