The
'Alcohol and Cancer' campaign was launched on Sunday 16 May 2010 and focusses on the long-term consequences of harmful drinking and in particular, the increased risk of a range of alcohol-caused cancers.
This phase of the campaign will feature a television advertising strategy to be accompanied by press and out-of-home advertising as well as a planned unpaid media strategy.
The campaign was developed in partnership with the Cancer Council Western Australia.
Television advertisements
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