Current Campaigns

The latest phase of the Alcohol.Think Again campaign was launched on Sunday September 12, 2010. The campaign focuses on decreasing the problems that result from drinking too much on one occasion and tolerating drunken behaviour.

The key campaign messages are:

• Tolerating drunken behaviour can have serious consequences.
• There are a range of problems that may occur as a result of drinking too much on one occasion including (but not limited to) falls, burns, pedestrian injuries, assault, road traffic injuries.
• It is everyone’s responsibility to discourage drunken behaviour to prevent alcohol-related harm among drunk people and those around them.
• Harmful alcohol use is supported by some social customs and environments that make alcohol available and affordable.

This phase of the campaign will feature a television advertising strategy to be accompanied by a planned unpaid media strategy.

The campaign is being developed in partnership with the Injury Control Council of WA.

Results of the post-campaign evaluation can be viewed here.
TVC