PHASE TWO - COULD HAPPEN TO YOU
Phase Two of the Alcohol and Cancer campaign was launched on Tuesday 26 March 2012. The campaign aims to increase personal relevance of the link between alcohol and cancer.
Phase Two of the campaign features a television advertising strategy, as well as a planned unpaid media strategy.
Could happen to you
PHASE ONE - SPREAD AND STAINS
Phase One of the
'Alcohol and Cancer' campaign was launched on Sunday 16 May 2010 and focusses on the long-term consequences of harmful drinking and in particular, the increased risk of a range of alcohol-caused cancers.
Phase One of the campaign featured a television advertising strategy, accompanied by press and out-of-home advertising as well as a planned unpaid media strategy.
The campaign was developed in partnership with the Cancer Council Western Australia.
Spread
Stains