Advertising that facilitates hazardous and harmful alcohol use and supports the attitudes that contribute to this alcohol use, is of concern.
In Australia, alcohol advertising practices are self-regulated by a national voluntary Alcohol Beverages Advertising Code (ABAC). The code outlines guidelines to ensure that advertising does not have a strong appeal to children or adolescents or encourages excessive alcohol consumption.
For more information on the Alcohol Advertising standards and requirements click here.
